There’s virtually no project that Clare does not find interesting. Her intellectual curiosity and creative passion has led her down interesting, inspiring, sometimes unexpected paths both professionally and personally, resulting in exciting creative work.
Magazines, books, museums, restaurants, retail stores, urban environments and travel have given her a relevant cultural currency valued by clients and peers alike. Keeping her finger on the pulse, she pursues projects with a discerning eye that seeks out what today’s consumers desire, while considering the opportunities for social, cultural, and commercial impact.
As a creative director and brand strategist, Clare brings over twenty years experience in design management, communications, brand development, placemaking, and event marketing to a variety of clients across industry sectors including entertainment, gaming, automotive, high-tech, health and beauty, retail, and real estate development. Her most favorite projects are multi-dimensional — encompassing storytelling, visual expression, and consumer engagement. The result of these professional experiences is a distinct perspective on brand engagement strategies for the 21st century.
Ever mindful of the ultimate audience — the consumer — she monitors trends, consumer behavior, and the ways in which people are forming powerful connections to brands and places that inspire, entertain and resonate with them. Her project work has included brand ideation, communications strategy and implementation, product launches, consumer events, concept ideation, licensing and merchandising, copywriting, and design development. Clare’s creative leadership on projects transforms brand equity and brand potential into relevant experiential, design, and communication solutions that build strong, active, engaged communities.